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Elizabeth

Allen

Having attended New Mexico State University in 2018, I became well learned in several subjects across their multiple schools including Business, Fine Arts, Kinesiology, Electrical Engineering, and Agriculture. I dropped out in 2023. In 2024, using the chiseled challenged skills I developed in school and the sharpest of my multidimensional thinking, I began constructing the Reflexion Horse brand and my equine theory; an investigative study of equine anatomy, my successful training methods, an approach to equine wellness, and solutions to the most common health issues facing horses today. 

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Dream "Clean Wash"

The skin of the horse consists of an epidermis, dermis, and subcutaneous (fat) layer. Within the epidermis and dermis layers of the skin, there are crucial pieces that contribute to the look and health of the horse's coat like the hair follicle, the hair shaft, the sweat glands, and the sebaceous glands that produce sebum. It's ideal to keep the coat clean so these special bits and processes can remain healthy and functioning. The stratum corneum is the final layer of the epidermis which is a compact, firm layer made up of cells that have keratinized. This layer is significant in protection against water loss, infection, and physical damage; also where skin cells shed and fall off. A pristine cell turnover process, uninterrupted and flourishing is what makes a horse's coat shine so stunning and so equine iconic. 

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Many factors contribute to the health of a horse's integumentary system including a sufficient and delicious diet of healthy foods, suitable hydration levels, coat maintenance like grooming, and good exercise habits.​​ 

Reflexion Horse formulas were crafted and our ingredients were drafted with physiology in mind. First of their kind, equestrian, water plush Coat Moisturizers were made to be complementary to these processes and support the integumentary system as a whole, while keeping toxic out. Reflexion Horse formulas flush out, cleanse, and clarify the integumentary system at a particle level. RH adds nourishment, moisture, and support in all the right places to keep the horse's hair and skin healthy, plump, and thriving. RH revolutionary Coat Moisturizer formula's hydrate, replenish and refresh the horse to give an instantly enjoyable refresh and cool down effect. Our technical approach to products means science-driven formulas that support your horse and their coat health while enlivening otherworldly glow. Innovative "nourish-polish" is the dew effect a horse develops long term on the product. Before the dew develops, nourish-polish is constellations of sparkles bedazzled across their hair. There are no shortcuts to non-toxic products for horses happening here. Reflexion Horse is clean product chemistry innovation (finally!). Click to go to our Ingredients Library and learn more about our innovative beauty spray, Strength and Shine, and bug repellent clarifier, Fly Spray. Join RHWORLD today and enjoy out-of-this-world results from clean, feel-great products made for horses.

Business Extraordinaire

Academics

Real World Experience

Build a Brand

The core of my multi-study degree was business marketing. I was taught principles of business like business technology, accounting, business law, and management. My focus in marketing allowed me to study university level conceptual marketing theory, market behavior, and the history of marketing, 

The best way to know how to do business, is to just do business. At twenty years old I was starting businesses, attempting business formation processes, and engaging with official departments of government to register and understand their filing systems. The process is very intuitive but can be overwhelming given their status. I built websites for stores and services including a dropshipping retail store website.

The trick to being a good entrepreneur is keeping tabs on all of your skills and interests. A business identity is a huge number of tasks going on behind the scenes that are diverse and challenging. Most need special training or education to be proficient in. As an entrepreneur, creativity is important to store all of your ideas and to keep yourself thinking fresh. Building a brand from scratch is exactly as it sounds. 

No Federal Regulation

Did you know...the U.S Food and Drug Administration does not regulate the ingredients companies use in their products nor what they put on the labels of their products, including topical use products, not made for humans. The current grooming and wash products you are buying and using on your horse(s) are not federally obligated and have no federal duty to their customers to inform them of what is in their product. Exceptions, of course, if the product and its contents are extremely toxic material subject to special regulation for extreme disclosure handling instructions.

Resource scarcity, including education, in the horse industry and 21st century harmful misinformation caravans can make horse management feel in disarmament.​ An uninformed caretaker can unwittingly create life shortening circumstances for their animal by using one wrong product (especially in exclusivity for a lifespan). A misinformed caretaker can wreak havoc through an ecosystem by carelessly choosing to use what is extremely toxic to life. Due to a misplaced reliance on carcinogenic ingredients, abusive business practices, and misleading industry standards, loving horse owners can spray onto their horse an early death as a symptom all too real of diseases caused by the market's most leading and popular brands.

​​​As a manufacturer of beauty and wash products (important aspects of affecting health), sourcing ingredients puts a person in a position of needing to understand not only chemical language, but reactant chemistry. Ingredients used for personal care and cosmetics industry to make products for topical application can be understood using languages of chemistry (process and a designation of processes, starting material, reactions, and reactants, etc.). Extracts of ingredients and chemicals can be complex in name telling you the story about who that ingredient is and where it came from. The terminology used to understand chemicals is often provided via nomenclature agencies (federations) like the International Union of Pure and Applied Chemistry (IUPAC). An ingredient (chemical) can often be understood in word "parts". Once step more, the body of knowledge to understand what the reality of making a chemical formula known in the market as a personal care product, like body cleaning products or horse wash products, is even more vigorous. Ingredients put into the products you use are chosen specialized for the desired results of the product. A formula maker is up to themselves. Understanding chemical language can put you in a confident position when purchasing products made for topical application. Of course, at Reflexion Horse, we got you covered.

A preview of ongoing research and quite literally my journal pages. These are the first illustrations in my careful analysis of the anatomy, physiology, and encompassing design of the horse. I am starting with bones (the skeletal system).

ANATOMY AND PHYSIOLOGY

Academic Fine Art

In my anatomy studies, (when drawing) precision of structural placements is necessary for comprehension of the information and intentional representation. The body's science can be understood matter of factly and it is my destination to get a fully realized map of the horse's body. With a fine arts study during my time at NMSU, I've fostered a sharp mental scalpel to make the necessary cuts of space and understand the structure I am seeing.

Youtube and Movie Making

Youtube has been a lifelong endeavor worth great sentiment to me. Addicted to the editing process like it was a motherboard and I was manipulating the scenes malleable; and teaching myself to do it since I was young. It was only a natural development for me to want to make long format film (movies) when my education levels, experience, and tastes expanded. I write story lines and create short stories for YouTube engaging with provocative material, otherwise, making reality content like vlogs. Scenes are set and shot for the camera to draw interest on subject; my present attempts and intense practice rounds at what may be one day, and what I hope could be someday, feature film making.

Reflexion Horse Product Tutorials

Reflexion Horse Product Tutorials

Part Two - The Lunge Work
03:42
ASMR Part One: Treating a Minor Skin Injury
05:59
A Trip to Michigan the Movie
10:04
The Bareback Trials TWO🦄
04:37
Goofin’!
01:13
Reflexion Horse Product Tutorials
06:49

Reflexion Horse Equine House

Established 2024

Pipette and test plate
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