Welcome🎃
Elizabeth
Intellectual champion.
Allen
Attending New Mexico State University in 2018, I became well learned in several subjects across their multiple schools including Business, Fine Arts, Kinesiology, Agriculture, and Electrical Engineering. I dropped out in 2023 to pursue entrepreneurial efforts. Using the chiseled challenged skills I developed in school and the sharpest of my multidimensional thinking, I began constructing the Reflexion Horse brand and my equine theory; an investigative study of equine anatomy, my successful training methods, an approach to equine wellness, and solutions to the most common health issues facing horses today.
Dream "Clean Wash"
The skin of the horse consists of an epidermis, dermis, and subcutaneous fat layer. Within the epidermis and dermis layers of the skin, there are crucial pieces that contribute to the look and health of the horse's coat like the hair follicle, the hair shaft, the sweat glands, and the sebaceous glands. It's ideal to keep the coat clean so these special bits and processes can remain healthy and functioning. The stratum corneum is the final layer of the epidermis which is a compact, firm layer made up of cells that have keratinized. This layer is significant in protection against water loss, infection, and physical damage; also where skin cells shed and fall off. A pristine cell turnover process, uninterrupted and flourishing is what makes a horse's coat shine so alluring and so classic equine beauty fashion.
Many factors contribute to the health of a horse's integumentary system including a sufficient and delicious diet of healthy foods, coat maintenance like grooming, hydration levels, and good exercise habits.
Reflexion Horse formulas were crafted and our ingredients were drafted with these concepts in mind. The first of their kind, equestrian water plush coat moisturizers were made to be complementary to these processes and to support the integumentary system as a whole. Reflexion Horse formulas flush out, cleanse, and clarify the system at a particle level. RH adds nourishment, moisture, and support to keep the hair and skin healthy, lustrous, and plump. RH formula's hydrate, replenish and refresh the horse to give them an instantly enjoyable refreshment and cooling sensation. Our technical approach to coat health means our products are designed and focused to improve your horse's moxie and whole wellbeing. Read about our ingredients to learn more about our innovative deodorizers.
Since we are just so perfect, we had to make a formula that would produce beauty results like no other. Our ingredients satisfy the integumentary catalyzing clarity, regulation, and resilience. The luxury ingredients in our finest cocktail blend of moisturizers create a signature halo glow effect on your horse's coat. The nutritious RH cocktail makes the luster shield on your horse's coat seamless and fantastical. Our beauty enhancing formulas drape a dancing light onto your horse's coat in flawless flow. Join project team "clean wash" and get your horse on the Reflexion Horse coat maintenance system.
Business Extraordinaire
Academia
Real World Experience
Building a Brand
The focus of my degree was for business marketing. I was taught principles of business management like accounting, business law, business technology, market behavior, and the history of marketing.
The best way to know how to do business, is to just do business! At twenty years old I was starting businesses, completing business formation processes, and engaging with official departments of government to register and understand their filing systems. The process is very intuitive but can be overwhelming given their status. I built websites for stores and services including a dropshipping retail store website.
The trick to being a great entrepreneur is keeping tabs on all of your skills and interests. A business identity is a huge number of tasks going on behind the scenes that are diverse and challenging. Most need special training or education to be proficient in. As an entrepreneur, creativity is important to store all of your ideas and to keep yourself thinking fresh. Building a brand from scratch is exactly as it sounds.
No Federal Regulation
Did you know...the FDA does not regulate the ingredients companies put in their products or their labels, including the inclusion of an ingredients list on labels for commercial sales outside of products made for human use? The current grooming and wash products you are buying and using on your horse(s) are not federally obligated and have no duty to their customers to inform them of what is in their product.
Resource scarcity in the horse industry, scaremongering, and confusion guilt make a precarious case and can make horse management feel in disarmament. An uninformed caretaker can unwittingly create life shortening circumstances for their horse and a misinformed caretaker can wreak havoc through an eco system of complementary and key parts. Due to a misplaced reliance on carcinogenic ingredients, abusive business practices, and misleading industry standards, loving horse owners can spray onto their horse an early death as a symptom all too real of diseases caused by the market's most leading and popular name brand items.
As a manufacturer of beauty and wash products, sourcing ingredients puts a person in a position of needing to understand chemical and medical terminology. The ingredients used in the beauty industry are not many, and most of the ingredients that are hard to understand are using language of process and a designation of processes. Extracts and dilutions of ingredients can be similar in name with different word parts that tell you a story about how that ingredient was made. Ones you'll see most often are versions of an ingredient that has been processed with alcohol. That doesn't mean the ingredient is harmful, though alcohol is known to cause dryness and irritation. Ingredients put into the products you use are specialized for the desired results of the product. Moisturizers will have many hydrators and emollients; some brands will create products that have special ingredients with meaningful features to affect the appeal it has to its customers.
Understanding lab language is easier than you think and it puts you in a confident position when purchasing cosmetics!
My research and journal pages. These are the first illustrations in my careful analysis of the anatomical structures and design of the horse body. I am starting with bones.
ANATOMY AND PHYSIOLOGY
Academic Fine Art
In my anatomical study, precision of structural placements is necessary for comprehension of the information and intentional representation. The body's science can be understood matter of factly and it is my destination to get a fully realized map of the horse's body. Without my study of fine art at NMSU, I would have no cervical blade to make the necessary cuts of space and to understand the structures.
Youtube and Movie Making
Youtube has been a lifelong endeavor worth great sentiment to me. Addicted to the editing process like it was a motherboard and I was manipulating the scenes malleable with my tools, and teaching myself to do it since I was young; It was only a natural development for me to want to make movies when my tastes and education levels matured. I write story lines and create short stories for YouTube engaging with provocative material. Scenes are set and shot for the camera to draw interest on what might be happening with a girl; my present attempts and intense practice rounds at what may be one day, and what I hope could be someday, feature film making.
Reflexion Horse Product Tutorials
Reflexion Horse Equine House
Established 2024
