Welcome🎃
Elizabeth
Allen
Having attended New Mexico State University in 2018, I became well learned in several subjects across their multiple schools including Business, Fine Arts, Kinesiology, Electrical Engineering, and Agriculture. I dropped out in 2023 to pursue my entrepreneurial efforts. Using the chiseled challenged skills I developed in school and the sharpest of my multidimensional thinking, I began constructing the Reflexion Horse brand and my equine theory; an investigative study of equine anatomy, my successful training methods, an approach to equine wellness, and solutions to the most common health issues facing horses today.
Dream "Clean Wash"
The skin of the horse consists of an epidermis, dermis, and subcutaneous fat layer. Within the epidermis and dermis layers of the skin, there are crucial pieces that contribute to the look and health of the horse's coat like the hair follicle, the hair shaft, the sweat glands, and the sebaceous glands that produce sebum. It's ideal to keep the coat clean so these special bits and processes can remain healthy and functioning. The stratum corneum is the final layer of the epidermis which is a compact, firm layer made up of cells that have keratinized. This layer is significant in protection against water loss, infection, and physical damage; also where skin cells shed and fall off. A pristine cell turnover process, uninterrupted and flourishing is what makes a horse's coat shine so alluring and so classic equine beauty fashion.
Many factors contribute to the health of a horse's integumentary system including a sufficient and delicious diet of healthy foods, coat maintenance like grooming, hydration levels, and good exercise habits.
Reflexion Horse formulas were crafted and our ingredients were drafted with this physiology in mind. First of their kind, equestrian water plush coat moisturizers were made to be complementary to these processes and support the integumentary system as a whole. Reflexion Horse formulas flush out, cleanse, and clarify the system at a particle level. RH adds nourishment, moisture, and support in all the right places to keep the horse's hair and skin healthy, plump, and thriving. RH formula's hydrate, replenish and refresh the horse to give them an instantly enjoyable refreshment and cool down effect. Our technical approach to our products means science is in mind to support your horse's coat health and overall health while doing the job of products you are used to seeing on the market. There are no shortcuts to non-toxic horse products happening here. Click to read about our ingredients and learn more about our innovative beauty spray and bug repellent clarifier. Join team clean wash, today, and get your horse on the Reflexion Horse coat maintenance system.
Business Extraordinaire
Academia
Real World Experience
Building a Brand
The focus of my multi-study degree was for business marketing. I was taught principles of business management like accounting, business law, and business technology. My focus in marketing introduced me to conceptual study of marketing theory, market behavior, and the history of marketing,
The best way to know how to do business, is to just do business. At twenty years old I was starting businesses, attempting business formation processes, and engaging with official departments of government to register and understand their filing systems. The process is very intuitive but can be overwhelming given their status. I built websites for stores and services including a dropshipping retail store website.
The trick to being a great entrepreneur is keeping tabs on all of your skills and interests. A business identity is a huge number of tasks going on behind the scenes that are diverse and challenging. Most need special training or education to be proficient in. As an entrepreneur, creativity is important to store all of your ideas and to keep yourself thinking fresh. Building a brand from scratch is exactly as it sounds.
No Federal Regulation
Did you know...the U.S Food and Drug Administration does not regulate the ingredients companies use in their products nor what they put on their labels for their products, including topical use products, not made for humans. The current grooming and wash products you are buying and using on your horse(s) are not federally obligated and have no duty to their customers to inform them of what is in their product. Exceptions, of course, if the product itself or material in the product is extremely toxic and subject to special regulation for vigorous handling instructions.
Resource scarcity, including education, in the horse industry and harmful misinformation can make horse management feel in disarmament. An uninformed caretaker can unwittingly create life shortening circumstances for their animal by using one wrong product (especially in exclusivity for a lifespan). A misinformed caretaker can wreak havoc through an ecosystem by carelessly choosing to use what is extremely toxic to life. Due to a misplaced reliance on carcinogenic ingredients, abusive business practices, and misleading industry standards, loving horse owners can spray onto their horse an early death as a symptom all too real of diseases caused by the market's most leading and popular brands.
As a manufacturer of beauty and wash products, sourcing ingredients puts a person in a position of needing to understand chemical and medical terminology. Ingredients used in the cosmetics industry to make products for topical application are not hard to understand using a language of process and a designation of processes as a part of chemistry. Extracts of ingredients and chemicals can be similar in name with different word parts that tell you a story about who that ingredient is and how that ingredient was made. The difference between this and that can be in a word "block". Many versions of an ingredient can exist where one or many of its functional groups give it different properties and effects that are considerably less safe than a possible gentler, less-harmful counterpart. Ingredients put into the products you use are chosen specialized for the desired result of why the product was made. Ingredients sources are various and can be natural and processed from raw ingredient or synthesized chemically. Understanding lab language can put you in a confident position when purchasing products made for topical application. Of course, at Reflexion Horse, we got you covered.
A preview of my research and journal pages. These are the first illustrations in my careful analysis of the anatomy and encompassing design of the horse. I am starting with the skeletal system.
ANATOMY AND PHYSIOLOGY
Academic Fine Art
In my anatomical study, precision of structural placements is necessary for comprehension of the information and intentional representation. The body's science can be understood matter of factly and it is my destination to get a fully realized map of the horse's body. Without my study of fine art at NMSU, I would have no mental cervical blade to make the necessary cuts of space and understand the structure I am seeing.
Youtube and Movie Making
Youtube has been a lifelong endeavor worth great sentiment to me. Addicted to the editing process like it was a motherboard and I was manipulating the scenes malleable with my tools, and teaching myself to do it since I was young; It was only a natural development for me to want to make movies when my tastes and education levels matured. I write story lines and create short stories for YouTube engaging with provocative material. Scenes are set and shot for the camera to draw interest on what might be happening with a girl; my present attempts and intense practice rounds at what may be one day, and what I hope could be someday, feature film making.
Reflexion Horse Product Tutorials
Reflexion Horse Equine House
Established 2024
