Welcome
Elizabeth
Allen
Having attended New Mexico State University in 2018, I became well learned in several subjects across their multiple schools including Business, Fine Arts, Kinesiology, Electrical Engineering, and Agriculture. I dropped out in 2023. In 2024, using the chiseled, challenged skills I developed in school and the sharpest of my multidimensional thinking, I began constructing the Reflexion Horse brand and my equine theory: an investigative study of equine anatomy and physiology, my successful training methods, an approach to equine wellness, and solutions to the most common health issues facing horses today.
Dream "Clean Wash"
The skin organ of the horse consists of an epidermis and dermis (also a subcutaneous [fat] layer). Within the epidermis and dermis layers of the integument are crucial anatomical elements that contribute to the look and health of the horse's coat like the hair follicle, the hair shaft, the hair pore and pores, the sweat glands, and the sebaceous glands that produce sebum. It's ideal to keep the coat clean so these special bits and processes can remain healthy and functioning. The stratum corneum is the final layer of the epidermis which is a compact, firm layer made up of dead cells that have keratinized. This layer is significant in protection against water loss, infection, and physical damage; also where skin cells shed and fall off. A pristine cell turnover process, uninterrupted and flourishing is what makes a horse's coat shine so stunning and equine iconic.
Many factors contribute to the health of a horse's integumentary system including a sufficient and delicious diet of healthy foods, suitable hydration levels, coat maintenance like grooming, and good exercise habits.
Reflexion Horse formulas were crafted and our ingredients were drafted with this physiology in mind. First of their kind, equestrian, water-plush Coat Moisturizers were made to be complementary to this anatomy. Reflexion Horse Coat Moisturizers cleanse, clarify, and nourish the coat at a particle level. RH adds moisture and support in all the right ways to keep the outer layers of the horse's hair and skin healthy, plump, and thriving. Our signature radiance shines bright! RH revolutionary Coat Moisturizer formulas hydrate, replenish, and refresh the horse's coat to give the animal an instantly enjoyable refresh and cool-down feel. Our technical approach to products means science-driven formulas support the coat while animating otherworldly glow. Innovative "nourish-polish" is a unique dew effect the horse develops with long-term use of the product. Before the dew develops, nourish-polish regularly presents itself promptly as constellations of sparkles bedazzled across your animal's hair. Otherwise, the immediate and temporary polish from the product application itself elicits a slightly scene of radiance and reflectiveness. There are no shortcuts to non-toxic products for horses happening here. Reflexion Horse is clean formula chemistry innovation (finally!). Click to go to our cutting-edge Ingredients Library and learn more about our innovative beauty spray, Strength and Shine, and bug-repellent clarifier, Fly Spray. Join RHWORLD today and enjoy out-of-this-world results from clean, feel-great products made for horses.
Business Extraordinaire
Academics
Real World Experience
Build-a-Brand
The core of my multi-study degree was business marketing. I was taught principles of business like business technology, accounting, business law, and management. My focus in marketing allowed me to study university-level conceptual marketing theory, market behavior, and the history of marketing,
The best way to know how to do business, is to just do business! At twenty years old I was starting businesses, executing business formation processes, and engaging with official departments of government to register and understand their system. The process is intuitive but can be overwhelming given their status. I built websites for stores and services including a dropshipping retail store website.
The trick to being a great entrepreneur is keeping tabs on all of your skills and interests. A business identity is a huge number of tasks going on behind the scenes that are diverse and challenging. Most need special training or education to be proficient in. As an entrepreneur, creativity is important to store all of your ideas and to keep yourself thinking fresh. Building a brand from scratch is exactly as it sounds.
No Federal Regulation
Did you know...the U.S Food and Drug Administration does not regulate the ingredients companies use in their products nor what they put on the labels of their products, including topical use products, not made for humans. The current grooming and wash products you are buying and using on your horse(s) are not federally obligated and have no federal duty to their customers to inform them of what is in their product. Exceptions, of course, if the product or its contents fall under regulation and are subject to special registration.
Resource scarcity, including education, in the horse industry and 21st century harmful misinformation caravans can make horse management feel in disarmament. An uninformed caretaker can unwittingly cause harm or create life shortening circumstances for their animal by using one wrong product (especially in exclusivity for a lifespan). A misinformed caretaker can wreak havoc through an ecosystem by carelessly choosing to use what is dangerous and extremely toxic to life. Due to a misplaced reliance on carcinogenic ingredients, abusive business practices, and misleading industry standards, loving horse owners can spray, pour, and dab onto their horse an early death as a symptom all too real of diseases caused by the market's most leading brands and popular products.
As a manufacturer of beauty and wash products (important aspects of affecting health), sourcing ingredients puts a person in a position of needing to understand chemistry and chemical language. Ingredients used within personal care and cosmetics industries to make products for topical application can be understood with languages of chemistry (nomenclature, processing, safety data, etc.). Extracts of ingredients and chemicals can be complex in name telling you the story about who that ingredient is and where it came from. The terminology used to identify chemicals is often provided via nomenclature agencies (federations) like the International Union of Pure and Applied Chemistry (IUPAC). Once step more, the body of knowledge to understand what the reality of making a chemical solution known in the market as a personal care product (PCP), like body cleansing products or horse wash products, is even more vigorous. Chemical safety data agencies, departments of government, and groups are dedicated to the labeling of ingredients, including those used professionally in the personal care product and cosmetics industries. Ingredients put into the products you use are chosen specialized for the desired result of the product. A formula maker is up to themselves. Understanding chemical language can put you in a confident position when purchasing products made for topical application. Of course, at Reflexion Horse, we got you covered.
Visit the informational page within our cutting-edge Ingredients Library (IL) that provides helpful profiles of various groups which steward missions of chemical and substance safety.
A preview of ongoing research and quite literally my journal pages. These are the first illustrations in my careful analysis of the anatomy, physiology, and encompassing design of the horse. I am starting with bones (skeletal system).
ANATOMY AND PHYSIOLOGY
Academic Fine Art
In my anatomy studies, (when drawing) precision of structural placements is necessary for comprehension of the information and intentional representation. The body's science can be understood matter of factly and it is my destination to get a fully realized map of the horse's body. With a study of fine arts during my time at NMSU, I've fostered a sharp mental scalpel to make the necessary cuts of space and understand the structure I am seeing.
Youtube and Movie Making
Youtube has been a lifelong endeavor worth great sentiment to me. Addicted to the editing process like it was a motherboard and I was manipulating the scenes malleable; and teaching myself to do it since I was young. It was only a natural development for me to want to make long format film (movies) when my education levels, experience, and tastes expanded. I write story lines and create short stories for YouTube engaging with provocative material. Otherwise, making reality content like vlogs. Scenes are set and shot for the camera to draw interest on the subject; my present attempts and intense practice rounds at what may be one day, and what I hope could be someday, feature film making.
Reflexion Horse Product Tutorials
Reflexion Horse Equine House
Established 2024
